Ambasadori japanske pop kulture i hrvatski ljubitelji japanske ulicne mode.

~ Article about Japanese ambassadors of pop culture (anime, manga, kawaii, street fashion); Takamasa Sakurai, Misako Aoki, Kimura Yu, Fujioka Shizuka and Kyary Pamyu Pamyu + interview Takamasa Sakurai did with Croatian girls who wear Japanese street fashion.

Kyary Pamyu Pamyu je proglašena “kawaii ambasadoricom Harajukua”! Više informacija i slika: Kyary Pamyu Pamyu Crowned Harajuku Kawaii Ambassador – Pictures.

Kyary Pamyu Pamyu je jedna od danas najpoznatijih osoba vezanih uz japansku pop kulturu i ikona Harajuku kulture. Njeno djelovanje uvelike inspirira tokove japanske ulične mode danas, a ovim je činom i službeno proglašena “kraljicom Harajukua” čija je zadaća “prenijeti Harajuku kulturu na cijeli svijet”.

Kyary – © tokyofashion.com

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Kyary nije prva japanska kawaii ambasadorica. Japanska vlada zapravo već zadnjih par godina promovira vlastitu pop kulturu i uličnu modu putem projekta kawaii ambasadora ili ambasadora slatkoće (The Ambassadors of Cuteness ili Kawaii Taishi).

Ovu akciju pokrenulo je japansko Ministarstvo vanjskih poslova u veljači 2009., a podupire ju Japanska fondacija (The Japan Foundation). Prvim ambasadoricama slatkoće proglašene su Misako Aoki (poznata ikona i model japanske lolita subkulture, reprezentira tu subkulturu i druge slične), Kimura Yu (vokalistica Peep 4U i modna trendseterica, predstavlja Harajuku kulturu u pogledu, ne specifičnog stila, već osobne kreativnosti i igre) i Fujioka Shizuka (savjetnica za modne kuće koje proizvode dizajnerske školske uniforme – određene škole se ističu po prestižnim uniformama – i predstavnica japanskog school girl stila, tj. nošenja školskih uniformi na pomodan način).

s lijeva na desno; Misako, Kimura, Fujioka – © Japan Newbie

Njih tri od 2009. sudjeluju u događanjima na temu japanske kulture diljem svijeta (npr. Japan Expo u Parizu ili Hyper Japan u Londonu) kroz predavanja, radionice, modne revije, druženja (tipa lolita čajanke) i sl.  Evo jednog videa koji prikazuje Misako Aoki u Londonu na manifestaciji Hyper Japan 2010.:

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Uz njih, ključna osoba koja isto tako djeluje kao kulturni ambasador Ministarstva vanjskih poslova je i Takamasa Sakurai, diplomat japanske pop kulture (Twitter). On posjećuje mnoge zemlje diljem svijeta i drži predavanja (anime i mange, kawaii kultura i moda), objavljuje članke na engleskom, japanskom i kineskom jeziku (Daily Yomiyuri, Asian Beat) i vodi web stranicu Japan Fashion Base koja donosi najnovije vijesti na temu japanske ulične mode. Na njihovoj Youtube stranici se nalaze mnogi zanimljivi videi sa događanja pa pogledate, pogotovo zato što se veliki broj izvještaja sa ove stranice odnosi na ljude koji nose japanske ulične stilove na Zapadu i njihova događanja.

Takamasa Sakurai je posjetio i Hrvatsku u prosincu 2010. i održao predavanje na Arhitektonskom fakultetu. Odaziv je bio fantastičan i bila je ogromna gužva usprkos jako velikom prostoru. Mislim da je taj događaj najbolji pokazatelj koliko je velik interes za pop kulturu u Hrvatskoj, usprkos manjku kulturnih sadržaja. Slike  i dodatne informacije o tom događaju možete pogledati na stranici “Japanimacija”: http://www.japanimacija.com/2010/12/takamasu-sakurai-o-fenomenu-japanske.html

U sklopu istog događaja Takamasa Sakurai je napravio i intervju sa hrvatskim ljubiteljima japanske mode i o tome objavio članak 2011. u japanskom časopisu Shukan Ascii. Evo skena tog članka (kliknite za veću sliku):

© Takamasa Sakurai

Takamasa Sakurai’s article and interview about Japanese street fashion culture in Croatia – © Takamasa Sakurai

Na slikama smo moje prijateljice i ja (Martina u članku), uključujući predivnu Sanju koja je radi ove prilike došla iz Slovenije jer je prijateljica gospodina Sakuraia. Sanja trenutno živi i radi u Japanu, aktivno je uključena u tokove japanske alternativne kulture i radi tamo kao model.

Prijevod članka omogućila je Ana Novogradec, studentica japanologije i anglistike. Prevedeno na engleski jezik da više ljudi razumije.

TRANSLATION OF THE ARTICLE by Takamasa Sakurai

provided by Ana Novogradec, student of japanology and English studies.

You look so kawaii! Trackingy diary volume 83It is not only anime and manga.
Beloved by people all over the world, Japanese fashion – a scene reportWe tracked the kawaii culture in CroatiaJust how much of this kawaii bunka has penetrated the old yugo sphere?This was an uncharted teritory even for the writer – Sakurai.I received an invitation to come to the University of Zagreb by the National Tourist board. I had interest because I believed that it did not penetrate so deeply inside such a small country.I was confident that there is some penetration of this culture.I knew that there is a strong immersion of this culture in the neighbour country of slovenia so I knew to expect the same here as well. I met a girl from Slovenia named Sanja in Paris and and she was in similar diaries a few times before. She was also present on the lecture I held in Croatia. Many girls who love the kawaii culture also gathered and listened to my lecture. From Lolita to Visual kei, it was the real Harajuku.The pioneer of Harajuku Fashion in Croatia, Martina (a college student), first met with the 
style in 2005. [ I was browsing the internet on the topic of the Japan Society a lot and I came across Lolita as well. I thought it was perfect but I was not aware it was so popular outside of Japan as well. When I came to realize it was also very popular in Europe I decided to start to wear it myself, this was around 2006. ][ The first outfids were made for me by a profesional dress maker and some by myself as well. And so at the end of 2006 I bought the first Angelic pretty dress and I really thought it was PERFECT ]Martina informed herself on the fashion style through various intenet news feeds. In Paris, on the 2009 Japan Expo Lolita Fashion in Europe came to its peak.

The first times we wore our fashions the parents were very surprised. But this was only the first time – so the girls say.

Kawaii is the idea of Japan.

I asked the girls that were on my lecture about their image of Japan. Perfect!! We strive to be the perfectionists like the ones in Japan. It is amazing that the girls over there watch out for every single detail when putting their clothes on, even paying attention at the tiniest detail. (Martina-san)

Everything is Cute, the magazines and the characters. (College student – Iva-san)

It is amazing that a country so developed can still be so very traditional and be able to keep that cultural tradition so strongly. (College student – Ivana-san)

When asking this question the most frequent answer was: [Everything is Kawaii!!] [Something only Japan can do] [Everything made is very earnest] [The great thing is the combination of the tradition and the high-endness :/ ] and more….

The simbol of Japan is this cute culture and animes.
I thought that having something like the importing / exporting of goods and fashion as a good business oportunity? There seems to be no bad side to this idea….

TRANSLATION OF PHOTO DESCRIPTIONS:

“Martina (24) is a student of sociology and japanology. She wears lolita style almost every day. She likes Kokusyoku Sumire and Ali Project. 

Iva (19) is on the Faculty Of Forestry (šumarski fakultet). Lately changed from Visual kei to Lolita.

Ivana (21) is a student of pedagogy and English. 

Ivona (18) is a high school student. Her favorite Visual Kei band is Despairs Ray. She wrote the name of the artist on her t-shirt. On the lecture she stated that she is a big fan of Kanon. 

Sara (15) High school student that loves Visual Kei. She is looking forward to visiting Japan with her mother this year. 

Sanja, friend of the journalist, came from Slovenia to show her support. 

Croatia’s population is around 4 million people. This is a picture of rush hour in Zagreb (population 800 000).

You can find occasional manga in Croatian’s libraries. This is suzumiza Haruhi no yuutsuu.”

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Izvori (sadrže i više informacija):

Tokyo Fashion (http://tokyofashion.com/kyary-pamyu-pamyu-harajuku-kawaii-ambassador)

The Japan Foundation (http://www.jpf.go.jp/e/culture/new/0911/11_02.html)

Web Japan (http://web-japan.org/trends/09_culture/pop090827.html)

Hyper Japan (http://www.youtube.com/user/HyperJapan2010)

Japan Newbie (http://www.japannewbie.com/2010/01/14/state-sponsored-cute-kawaii-ambassadors)

Japanimacija (http://www.japanimacija.com/2010/12/takamasu-sakurai-o-fenomenu-japanske.html)

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